If everyone needs to eat, then do we really need to advertise food? US companies spend around $170 billion on advertising yearly; so they seem to think advertising is worth the investment.
In this show we will discover different kinds of techniques adversing uses to influence the consumer, from the supermarket layout to the careful selection of colours in a food brand logo.
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- “Surviving the sneaky psychology of supermarkets” – National Geographic article
- TechInsider’s article “Here’s why all fast-food signs are red“